Senior design leader specializing in visual design, brand design, and creative direction.

I help brands transform ideas into meaningful experiences, grounded in clarity, craft, and cultural insight.

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Expertise

Bernice’s work sits at the intersection of service design, visual systems, and creative direction, supported by a decade of multidisciplinary experience. Her expertise includes:

✴ End-to-End Service Design

Designing customer journeys, systems, and service blueprints that help organizations deliver seamless, human-centered experiences.

✴ Visual Design

Crafting thoughtful user interfaces, products, and visual systems that elevate clarity, usability, and aesthetic coherence.

✴ Brand Narrative

Building worlds around brands through storytelling, typography, and cohesive design languages.

✴ Strategic Insight & Research

Bringing cultural awareness, market understanding, and behavioral insight into every design decision.

Contact: berniceliudesign@gmail.com

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BERNICE LIU

WORK

ABOUT

Illustrated for the New York Times’ article Why ‘Wonder Woman’ at Home Matters written by Shira Ovide

The Netflix model is winning, and the entertainment industry may be changed forever.

Feature gallery: ❶ Amazon Alexa+ ❷ Google I/O ❸ Noframe ❹ Creative Doing x Holloway ❺ Grow: the Equity Issue ❻ Glass ❼ RBC ➑ Ontario Science Centre

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