Senior design leader specializing in visual design, brand design, and creative direction.

I help brands transform ideas into meaningful experiences, grounded in clarity, craft, and cultural insight.

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Expertise

Bernice’s work sits at the intersection of service design, visual systems, and creative direction, supported by a decade of multidisciplinary experience. Her expertise includes:

✴ End-to-End Service Design

Designing customer journeys, systems, and service blueprints that help organizations deliver seamless, human-centered experiences.

✴ Visual Design

Crafting thoughtful user interfaces, products, and visual systems that elevate clarity, usability, and aesthetic coherence.

✴ Brand Narrative

Building worlds around brands through storytelling, typography, and cohesive design languages.

✴ Strategic Insight & Research

Bringing cultural awareness, market understanding, and behavioral insight into every design decision.

Contact: berniceliudesign@gmail.com

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BERNICE LIU

WORK

ABOUT

Directed and designed for the ‘Glass’ mobile app, crafting sustainability-driven interactive learning for Gen Z and Millennial creators.

Feature gallery: ❶ Amazon Alexa+ ❷ Google I/O ❸ Noframe ❹ Creative Doing x Holloway ❺ Grow: the Equity Issue ❻ Glass ❼ RBC ➑ Ontario Science Centre

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