Overview

For Google I/O, the team needed a high-energy, two-minute film that captured a year of AI breakthroughs across more than ten major product launches. The video would open the conference, set the emotional tone, and re-establish Google’s leadership in AI innovation.

Challenge

The brief carried two competing priorities:

1. Summarize 10+ AI releases with clarity and restraint
   Each product had its own features, narratives, and visual language. The film needed to unify these stories without overwhelming viewers.
   
2. Showcase the global impact through thousands of public reactions
   The film needed to harness the excitement, humor, and real-world usage shared by creators, technologists, and users across the internet.
   

The goal: craft a fast-paced, uplifting narrative that conveyed transformation.

Role & Responsibilities

As one of three designers, I drove both the creative shaping and the narrative assembly of the film:

1. UGC Curation & Narrative Filtering
Worked closely with the content team to review thousands of online reactions, creator clips, and public commentary. Identified moments in the selected UGC that could be transformed into strong design beats.

2. Visual Story Development
Partnered directly with the art director and creative director to shape the story arc, pitch visual approaches, and refine transitions based on client feedback. This included balancing speed, clarity, and tonal shifts across the video.

3. Motion & Design Execution
Designed motion graphics, transitions, and layouts that integrated product footage, UGC reactions, and Google’s evolving AI brand language. Ensured every beat felt cohesive, elevated, and conference-ready.

Outcome

The final film launched as the opening sequence of Google I/O, energizing the audience and framing the conference with momentum and clarity. The work is currently live on Google’s youtube channel: www.youtube.com/google