Lead design for Ontario Science Centre, creating co-creation workshop assets and communication tools to reimagine organizational strategy and cross-department collaboration.
Overview
Constructed in 1966, the Ontario Science Centre was designed by Toronto architect Raymond Moriyama to be Canada’s first hands-on science museum. Over time the museum became quintessential to every Canadian childhood experience. Interactive exhibits were only the beginning; Ontario Science Centre (OSC) became an important institution for innovation, championing a way forward through passion.
Fast forward to today, OSC is a 21st century industry leader offering outdoor and indoor viewing galleries, educational workshops for children, a science arcade, a planetarium, and an innovation centre.
Approach
We partnered with the Ontario Science Centre to design a framework for organizational and communication transformation that reflects its mission of transformative science. OSC needed a coherent approach to guide a collective effort, creating a greater sense of unity across the museum while welcoming people of all ages, backgrounds, and interests, and connecting with a new generation.
We developed a transformational guideline embodying eight core ethoses, fostering a mindset that empowers each person in the organization to excel in their daily work while cultivating accountability to customers, partners, and one another.
OSC invited me and a team at Idea Couture to design a strategic model to help shed light on science, technology, and innovation through high-quality interactions and a laser-like focus aimed at providing their customers truly transformational experiences. We worked across multiple complex communications and touchpoints across different teams.
Every part of the strategic model contributes to this focus on transformation.
Every part of the strategic model contributes to this focus on transformation.
The transformation model of Science Engagement became the strategic platform, a north star for the organization across every team at the OSC. This model was architected with OSC’s amazing team under the helm of its CEO, Maurice Bitran.
I was honored to work with the remarkable team at OSC and to play a part of the museum’s continued legacy.