Directed a digital experience designed to mirror the agency’s immersive installations: kinetic, conceptual, and built to spark curiosity.

Overview

A website design proposal for an experiential agency specializing in interaction design, installations, and multisensory environments. The goal was to translate the studio’s physical work into a digital experience that feels equally immersive and conceptually driven.

Challenge

Experiential studios often struggle to capture the impact of physical installations online. The existing site lacked energy and didn’t express the studio’s experimental, process-led ethos. The challenge was to build a digital identity that behaves like an experience.

Approach

The redesign focused on three principles:

• Make process visible: Use type, layout, and motion to reveal the systems and thinking behind the work.
  
• Let motion lead: Interaction becomes storytelling reflecting iteration, discovery, and play.
  
• Design for curiosity: Non-linear navigation and kinetic moments encourage exploration, mirroring the agency’s installation work.

Outcome

The proposal repositions the studio with a digital presence that feels as im mersive as its physical experiences: playful, energetic, conceptual, and distinctly future-facing.

The redesign elevates their digital identity to match the caliber of their physical work, strengthening how the studio communicates its capabilities to global clients seeking immersive brand experiences.