ABOUT







DESIGN PRACTICE
WHERE CONCEPT
MEETS CRAFT





BERNICE LIU IS AN INDEPENDENT DESIGNER & ARTIST FOR INNOVATIVE COMPANIES.







Soho House Membership ✴ App Design

Glass ✴ App design, Motion Design
Creative Doing ✴ Cover Design Bloomberg Businessweek ✴ Illustration Grow by Gingko Bioworks ✴ Illustration Ontario Science Centre ✴ Art Direction, Print, Brand Strategy



SERVICES AND EXPERIENCES

✴ CURRENT
ART & EXPERIENTIAL DESIGN
Conceptualized artistic experiences and transformed spatial environments with artistic integrity.

✴ 2020-CURRENT
FREELANCE
ART DIRECTION &
BRAND DESIGN


Independent design career as a visual design consultant through an applied holistic design approach to service various client needs including: mapping and information design, brand and illustrations, motion and product design.

✴ 2018-2019
UI/UX DESIGN

Designed a new UX/UI design curriculum for General Assembly Toronto division. Taught and mentored students through various product design workshops at General Assembly and Ryerson University, doubling student satisfaction rates and hireability.
✴ 2016-2018
SERVICE DESIGN
Lead a wide range of clients through design thinking workshops, journey mapping, information design and other design thinking research initiatives through Idea Couture agency.
✴ 2014-2015
INDUSTRIAL DESIGN
Conceptualized, produced, and created handbags for a new venture for Heys International luggage company.


✴ 2010-2014
GRAPHIC DESIGN
Completed Bachelors of Graphic Design program from OCAD University and received the Canada Type Scholarship through Design Professionals of Canada (formerly The Society of Graphic Designers of Canada).

Feature gallery: ❶ New York Times ❷ Noframe Brand  ❸ Selected Mobile Experiences  ❹ Creative Doing x Holloway  ❺ Grow: the Equity Issue  ❻ Bloomberg Businessweek  ❼ Ontario Science Centre