https://bernice.works Bernice Liu Fri, 02 May 2025 03:43:01 +0000 https://bernice.works en https://bernice.works/homepage Thu, 05 Jan 2023 09:10:47 +0000 Bernice Liu https://bernice.works/homepage Senior design leader specializing in visual design, brand design, and creative direction. I help brands transform ideas into meaningful experiences, grounded in clarity, craft, and cultural insight. ꜜ <img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/ef541f980ab2fa7339318d72aa2fa69c6e5eeebd27e38cc0616c37edbcd770d4/Google-GIF.gif" data-mid="240954596" border="0" src="https://freight.cargo.site/w/400/i/ef541f980ab2fa7339318d72aa2fa69c6e5eeebd27e38cc0616c37edbcd770d4/Google-GIF.gif" /> <img width="1868" height="1281" width_o="1868" height_o="1281" data-src="https://freight.cargo.site/t/original/i/a66944d19e049aedc54978983aabccec5c2e1cc33780b8d64fb13c9e047deb0a/SH_presentation3.png" data-mid="170066700" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a66944d19e049aedc54978983aabccec5c2e1cc33780b8d64fb13c9e047deb0a/SH_presentation3.png" /> <img width="300" height="449" width_o="300" height_o="449" data-src="https://freight.cargo.site/t/original/i/b02212e7755d1117d5b74603b410ffa581f075e80c948cee5ec46df1e6dcba90/glass-gif.gif" data-mid="240954656" border="0" src="https://freight.cargo.site/w/300/i/b02212e7755d1117d5b74603b410ffa581f075e80c948cee5ec46df1e6dcba90/glass-gif.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/4fd3a36d8487b6a766cd2c90a49b2d3aabf87e4330625ca5d757dd617a6071de/AlexaClip5.gif" data-mid="240954650" border="0" src="https://freight.cargo.site/w/600/i/4fd3a36d8487b6a766cd2c90a49b2d3aabf87e4330625ca5d757dd617a6071de/AlexaClip5.gif" /> <img width="400" height="293" width_o="400" height_o="293" data-src="https://freight.cargo.site/t/original/i/122b53c82e59e764d6ff819cf16448eba97c18f09ed3a78de2bfc56b425862be/Glass_presentation2.png" data-mid="240954732" border="0" src="https://freight.cargo.site/w/400/i/122b53c82e59e764d6ff819cf16448eba97c18f09ed3a78de2bfc56b425862be/Glass_presentation2.png" /> <img width="2880" height="1594" width_o="2880" height_o="1594" data-src="https://freight.cargo.site/t/original/i/49821af4c595dd2709f491f0a8caf5143d32a1b21f7a71e805fa3a4da56df70b/Screenshot-2022-12-16-at-11.09.09-PM.png" data-mid="164449829" border="0" src="https://freight.cargo.site/w/1000/i/49821af4c595dd2709f491f0a8caf5143d32a1b21f7a71e805fa3a4da56df70b/Screenshot-2022-12-16-at-11.09.09-PM.png" /> <img width="878" height="1147" width_o="878" height_o="1147" data-src="https://freight.cargo.site/t/original/i/48b1b40b4b0de2e5ed4f3192a0e2925f1e0d0a24919d7f90385cc22bec750afd/OSC_presentation-12.gif" data-mid="170065770" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/878/i/48b1b40b4b0de2e5ed4f3192a0e2925f1e0d0a24919d7f90385cc22bec750afd/OSC_presentation-12.gif" /> <img width="2630" height="3500" width_o="2630" height_o="3500" data-src="https://freight.cargo.site/t/original/i/e8bf68af378afb99129a5765e85093687a43c9cd17f62277c30a0e4785efbcb5/CreativeDoing_BookCover_Mockup.jpg" data-mid="164582483" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e8bf68af378afb99129a5765e85093687a43c9cd17f62277c30a0e4785efbcb5/CreativeDoing_BookCover_Mockup.jpg" /> <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/b16fb5f1ad094e4fdf360a2f14d2471e2f0a137f790cec49f2abf1d288929499/The-Equity-Issue.jpg" data-mid="165235905" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b16fb5f1ad094e4fdf360a2f14d2471e2f0a137f790cec49f2abf1d288929499/The-Equity-Issue.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/119ccf23b70adba28370383d293baef362736ae251f87ab9a49c1a633d9f1fed/Love-Island-6.jpg" data-mid="240805309" border="0" src="https://freight.cargo.site/w/1000/i/119ccf23b70adba28370383d293baef362736ae251f87ab9a49c1a633d9f1fed/Love-Island-6.jpg" /> Expertise Bernice’s work sits at the intersection of service design, visual systems, and creative direction, supported by a decade of multidisciplinary experience. Her expertise includes: ✴ End-to-End Service Design Designing customer journeys, systems, and service blueprints that help organizations deliver seamless, human-centered experiences. ✴ Visual Design Crafting thoughtful user interfaces, products, and visual systems that elevate clarity, usability, and aesthetic coherence. ✴ Brand Narrative Building worlds around brands through storytelling, typography, and cohesive design languages.&nbsp; ✴ Strategic Insight &amp; Research Bringing cultural awareness, market understanding, and behavioral insight into every design decision. &nbsp;Contact: berniceliudesign@gmail.com Browse All Work︎︎︎<img width="1080" height="807" width_o="1080" height_o="807" data-src="https://freight.cargo.site/t/original/i/00ef3aa186c37f7c9ce7a77dacc6a8b78453984ba7ceda7e23c6d78a0379e673/CPG_preview.gif" data-mid="170065598" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/00ef3aa186c37f7c9ce7a77dacc6a8b78453984ba7ceda7e23c6d78a0379e673/CPG_preview.gif" /> https://bernice.works/about Wed, 28 Dec 2022 14:13:43 +0000 Bernice Liu https://bernice.works/about Bernice Liu is a Toronto-based senior designer whose work spans visual design, brand design, creative direction. Trained at OCAD University and shaped by a decade of multidisciplinary practice, she helps companies build thoughtful, culturally aware experiences that resonate on both strategic and emotional levels. Her design philosophy centers on clarity, nuance, and intention. She believes design should listen deeply to people, markets, and the cultural moments and respond with solutions that elevate how we live, work, and connect. With experience across industrial design, digital design, brand strategy, and creative direction, Bernice brings a holistic perspective that bridges concept and craft, vision and execution. Outside of design, she maintains an active fine art practice, and finds creative energy through travel and observing how different environments shape human behavior. Contact ︎ &nbsp;berniceliudesign@gmail.com ︎ &nbsp;spimespimespime https://bernice.works/index-of-projects Fri, 16 Dec 2022 07:15:06 +0000 Bernice Liu https://bernice.works/index-of-projects FEATURED Amazon Alexa+Creative Doing x HollowayRoyal Bank of Canada &nbsp;Grow by Gingko Bioworks: The Equity IssueGoogle I/O 2025Noframe OSC: New Model of Science Engagement ARCHIVE Canada Goose Bloomberg Businessweek Bloomberg Digital Google AI Mode Medium’s publication Elemental&nbsp; The New York Times Quartz PublicationGlass COMING SOON The Consistency Notebook (coming soon)Comba Tea (coming soon)Speculative Designed Futures (coming soon)Spime (coming soon) https://bernice.works/NF Thu, 05 Jan 2023 09:23:33 +0000 Bernice Liu https://bernice.works/NF Directed and designed a digital experience to mirror the agency’s immersive installations: kinetic, conceptual, and built to spark curiosity. Overview A website design proposal for an experiential agency specializing in interaction design, installations, and multisensory environments. The goal was to translate the studio’s physical work into a digital experience that feels equally immersive and conceptually driven. <img width="1538" height="967" width_o="1538" height_o="967" data-src="https://freight.cargo.site/t/original/i/b4dee2105f12daa2b748fcb34984a68c0459614a25ea0a72574ff175ccc3ace4/NF_Homepage.png" data-mid="166900306" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b4dee2105f12daa2b748fcb34984a68c0459614a25ea0a72574ff175ccc3ace4/NF_Homepage.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b6f43214ad48b755e7f4c1009026d43fbe04899dba61db584ef0efc358223bdd/services-blur.gif" data-mid="166900185" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b6f43214ad48b755e7f4c1009026d43fbe04899dba61db584ef0efc358223bdd/services-blur.gif" /> Challenge Experiential studios often struggle to capture the impact of physical installations online. The existing site lacked energy and didn’t express the studio’s experimental, process-led ethos. The challenge was to build a digital identity that behaves like an experience. Approach The redesign focused on three principles: Make process visible: Use type, layout, and motion to reveal the systems and thinking behind the work. Let motion lead: Interaction becomes storytelling reflecting iteration, discovery, and play. Design for curiosity: Non-linear navigation and kinetic moments encourage exploration, mirroring the agency’s installation work. <img width="1543" height="2039" width_o="1543" height_o="2039" data-src="https://freight.cargo.site/t/original/i/1b6723f0403aecb2241d7877a477f5fd94b29ab48e319c736748af26b4fd2376/NF_presentation_2.png" data-mid="166904311" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1b6723f0403aecb2241d7877a477f5fd94b29ab48e319c736748af26b4fd2376/NF_presentation_2.png" /> Outcome The proposal repositions the studio with a digital presence that feels as im mersive as its physical experiences: playful, energetic, conceptual, and distinctly future-facing. The redesign elevates their digital identity to match the caliber of their physical work, strengthening how the studio communicates its capabilities to global clients seeking immersive brand experiences. https://bernice.works/CD Wed, 14 Dec 2022 07:40:24 +0000 Bernice Liu https://bernice.works/CD Designed and illustrated book cover for Creative Doing by author&nbsp;Herbert Lui&nbsp; Overview&nbsp; Creative Doing is a collection of exercises, mental models, and true stories from prominent artists that guides the reader to navigate through creative blocks and finding a creative process that works for them. <img width="2630" height="3500" width_o="2630" height_o="3500" data-src="https://freight.cargo.site/t/original/i/e8bf68af378afb99129a5765e85093687a43c9cd17f62277c30a0e4785efbcb5/CreativeDoing_BookCover_Mockup.jpg" data-mid="164870390" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e8bf68af378afb99129a5765e85093687a43c9cd17f62277c30a0e4785efbcb5/CreativeDoing_BookCover_Mockup.jpg" /> <img width="2630" height="3500" width_o="2630" height_o="3500" data-src="https://freight.cargo.site/t/original/i/e8bf68af378afb99129a5765e85093687a43c9cd17f62277c30a0e4785efbcb5/CreativeDoing_BookCover_Mockup.jpg" data-mid="164870390" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e8bf68af378afb99129a5765e85093687a43c9cd17f62277c30a0e4785efbcb5/CreativeDoing_BookCover_Mockup.jpg" /> Approach&nbsp; The design of the cover includes nine polyhedral forms which captures the spirit of the book. In mathematics, there are an infinite number of possible polyhedral shapes—just as there are an infinite number of versions and variations of each piece of work in the creative process. Each new day creates an opportunity to make a new piece of creative work. It’s through making a lot of work that the pieces you like start to emerge.&nbsp; <img width="720" height="878" width_o="720" height_o="878" data-src="https://freight.cargo.site/t/original/i/2fc45fb7db00048c8298a314d95833b7643558075b67767c9c91773cb204420e/27157895004_74363ef834_o.jpg" data-mid="164870226" border="0" src="https://freight.cargo.site/w/720/i/2fc45fb7db00048c8298a314d95833b7643558075b67767c9c91773cb204420e/27157895004_74363ef834_o.jpg" /> <img width="720" height="878" width_o="720" height_o="878" data-src="https://freight.cargo.site/t/original/i/632d4654df52627f4462343c3af3d84fefcaeb73788c8d60e758d27a0869ccc0/27157894524_627284d2d9_o.jpg" data-mid="164870229" border="0" src="https://freight.cargo.site/w/720/i/632d4654df52627f4462343c3af3d84fefcaeb73788c8d60e758d27a0869ccc0/27157894524_627284d2d9_o.jpg" /> <img width="720" height="878" width_o="720" height_o="878" data-src="https://freight.cargo.site/t/original/i/8a221766f4322c5baab8705665dd6c050254484367e22eaf1597a398278c9405/27157895004_74363ef834_o.jpg" data-mid="164870276" border="0" src="https://freight.cargo.site/w/720/i/8a221766f4322c5baab8705665dd6c050254484367e22eaf1597a398278c9405/27157895004_74363ef834_o.jpg" /> <img width="600" height="732" width_o="600" height_o="732" data-src="https://freight.cargo.site/t/original/i/bb0b2a564d307269b3042dcad146cb30579db6790d95031ba88f4430390ca482/27491675680_1fac227b6f_o.jpg" data-mid="163730066" border="0" src="https://freight.cargo.site/w/600/i/bb0b2a564d307269b3042dcad146cb30579db6790d95031ba88f4430390ca482/27491675680_1fac227b6f_o.jpg" /> <img width="580" height="444" width_o="580" height_o="444" data-src="https://freight.cargo.site/t/original/i/e35dfefcc823bc9e8fb3e203ddfbc1fe6de91ddddf4f6571986df877fdd7a9ec/27157894924_bdf2712f1d_o.jpg" data-mid="164870214" border="0" src="https://freight.cargo.site/w/580/i/e35dfefcc823bc9e8fb3e203ddfbc1fe6de91ddddf4f6571986df877fdd7a9ec/27157894924_bdf2712f1d_o.jpg" /> <img width="600" height="732" width_o="600" height_o="732" data-src="https://freight.cargo.site/t/original/i/c5e6023dbb74c77d3b2e30bb7acd3b97968a29cd2d19d4ea12d327b595abbd51/27735878066_3ffe44f838_o.jpg" data-mid="163730065" border="0" src="https://freight.cargo.site/w/600/i/c5e6023dbb74c77d3b2e30bb7acd3b97968a29cd2d19d4ea12d327b595abbd51/27735878066_3ffe44f838_o.jpg" /> https://bernice.works/GROW Fri, 16 Dec 2022 07:31:41 +0000 Bernice Liu https://bernice.works/GROW Illustrated for Love Island written by Elvia Wilk Overview Love Island is a short story written by Elvia Wilk for the Equity Issue of Grow, a magazine produced by Ginkgo Bioworks. Ginkgo Bioworks is an American biotech company founded in 2008 by five scientists from MIT. This scifi-romance story takes place in space between two main protagonists. The story paints a vivid imagination of various household objects and spaces that are familiar, yet out of this world, all of which became the foundation of the following artwork.&nbsp; <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/a835c51b016ffd26222ccacbea5410000b2dc0e3df984bd277d51df3a872985d/Love-Island-6.jpg" data-mid="165812959" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a835c51b016ffd26222ccacbea5410000b2dc0e3df984bd277d51df3a872985d/Love-Island-6.jpg" /> “In space, everything is architecture. There is no nature—just dust, dead matter, molecules, the void. On Earth, the ingredients for survival are readily available. Water, oxygen, green stuff. But in space, you can only live if you build something, and there’s nothing around you except what you build. Just building. The building itself and the act of constantly building it.”—Excerpt from the story <img width="4200" height="6301" width_o="4200" height_o="6301" data-src="https://freight.cargo.site/t/original/i/9d000584137229a92ef14552410cf77f0c87726c65d37a6647de9af5df06203a/GROW_01.jpg" data-mid="163729769" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9d000584137229a92ef14552410cf77f0c87726c65d37a6647de9af5df06203a/GROW_01.jpg" /> <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/6234da46c8495b73c44b4617bc13d60702f805f3af5857a924bbe5aedb4b1d9f/The-Equity-Issue.jpg" data-mid="163729770" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6234da46c8495b73c44b4617bc13d60702f805f3af5857a924bbe5aedb4b1d9f/The-Equity-Issue.jpg" /> “It was only seven minutes long, and mostly it was footage of me. But just my hands. My hands, typing things, pointing at things, and once, holding Tina’s. Instead of her signature voiceover, the only soundtrack was my own voice.” —Excerpt from the story <img width="4200" height="6300" width_o="4200" height_o="6300" data-src="https://freight.cargo.site/t/original/i/f1ae9256500bb722805fa06341b12abf36639685ac6983af8da12eea01c1264a/Love-Island-1.jpg" data-mid="165812968" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f1ae9256500bb722805fa06341b12abf36639685ac6983af8da12eea01c1264a/Love-Island-1.jpg" /> <img width="2344" height="1556" width_o="2344" height_o="1556" data-src="https://freight.cargo.site/t/original/i/2b3b1494308aecd39a79d1b89198673e20e1a4fe79018dd3e010c8959801a130/Love-Island_double-spread.png" data-mid="165814486" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2b3b1494308aecd39a79d1b89198673e20e1a4fe79018dd3e010c8959801a130/Love-Island_double-spread.png" /> <img width="1170" height="1570" width_o="1170" height_o="1570" data-src="https://freight.cargo.site/t/original/i/72e4f13a40250587c12670ea92ac3cbbb3357f053039bf7de6cc674bd672358f/Screenshot-2023-01-24-at-8.36.36-PM.png" data-mid="165812982" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/72e4f13a40250587c12670ea92ac3cbbb3357f053039bf7de6cc674bd672358f/Screenshot-2023-01-24-at-8.36.36-PM.png" /> https://bernice.works/RBC Wed, 14 Dec 2022 07:06:30 +0000 Bernice Liu https://bernice.works/RBC Design lead for RBC’s foresight research project, shaping visual storytelling and user interviews to explore future banking scenarios and strategic insights for executive decision-making. Overview In today’s rapidly changing landscape, organizations must look further ahead, exploring, stress-testing, and pursuing strategic alternatives faster and with greater focus than ever before. Technology is a major force accelerating these changes, reshaping how we live and work. At the same time, regulatory constraints and competing priorities can limit a bank’s ability to fully realize transformative opportunities. <img width="1600" height="1062" width_o="1600" height_o="1062" data-src="https://freight.cargo.site/t/original/i/6a09ddef3da4bfe8d526ed20985f7665cf14420c8dc848727b6b261951928ba1/RBC_presentation-01.jpg" data-mid="166736935" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6a09ddef3da4bfe8d526ed20985f7665cf14420c8dc848727b6b261951928ba1/RBC_presentation-01.jpg" /> <img width="1499" height="1067" width_o="1499" height_o="1067" data-src="https://freight.cargo.site/t/original/i/275dd98fdf7791ebe563774fc5ca70799f015ade3c8104c082aaef8c1c740a4b/RBC_presentation-03.png" data-mid="166736346" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/275dd98fdf7791ebe563774fc5ca70799f015ade3c8104c082aaef8c1c740a4b/RBC_presentation-03.png" /> Challenge As Canada’s largest financial institution, with 150+ years of history and nearly 90,000 employees serving over 17 million clients worldwide, RBC faces the challenge of anticipating and navigating rapid change. This project aimed to (1) explore how the bank can anticipate shifts and envision alternative future contexts, and (2) systematically investigate opportunities for growth by applying new ways of thinking to the possibilities these changes create. <img width="3121" height="2082" width_o="3121" height_o="2082" data-src="https://freight.cargo.site/t/original/i/db4c9a38509800abb9b65c994e2216d72ac90e35a40e6b5da54b7c483d65f456/RBC_presentation-04.jpg" data-mid="166736379" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/db4c9a38509800abb9b65c994e2216d72ac90e35a40e6b5da54b7c483d65f456/RBC_presentation-04.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/d720720c2b27f990f65467dc7aba18c143b6f2f3ea88a71aa196ea10ba9c20cf/RBC_presentation-06.png" data-mid="166736345" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d720720c2b27f990f65467dc7aba18c143b6f2f3ea88a71aa196ea10ba9c20cf/RBC_presentation-06.png" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/d6fa2150cdfaae394a036fb2df9410ef4993686142db56cf55a8b285bd11701a/RBC_presentation-07.png" data-mid="166736342" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d6fa2150cdfaae394a036fb2df9410ef4993686142db56cf55a8b285bd11701a/RBC_presentation-07.png" /> <img width="3121" height="2082" width_o="3121" height_o="2082" data-src="https://freight.cargo.site/t/original/i/4eab428ea7282fbb219387742477be2d9ca95125356ad20684949b4626b8fe31/RBC_presentation-05.jpg" data-mid="166736378" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4eab428ea7282fbb219387742477be2d9ca95125356ad20684949b4626b8fe31/RBC_presentation-05.jpg" /> <img width="3121" height="2081" width_o="3121" height_o="2081" data-src="https://freight.cargo.site/t/original/i/b27ad55ed9abb66b2e882d154bec90581f57e2f46ab46b3e3820a992a2fe65b0/RBC_presentation-02.jpg" data-mid="166736940" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b27ad55ed9abb66b2e882d154bec90581f57e2f46ab46b3e3820a992a2fe65b0/RBC_presentation-02.jpg" /> https://bernice.works/OSC Fri, 16 Dec 2022 07:31:39 +0000 Bernice Liu https://bernice.works/OSC Design lead for Ontario Science Centre’s business model rebrand, creating co-creation workshop assets and communication tools to reimagine organizational strategy and cross-department collaboration. Overview Constructed in 1966, the Ontario Science Centre was designed by Toronto architect Raymond Moriyama to be Canada’s first hands-on science museum. Over time the museum became quintessential to every Canadian childhood experience. Interactive exhibits were only the beginning; Ontario Science Centre (OSC) became an important institution for innovation, championing a way forward through passion. Fast forward to today, OSC is a 21st century industry leader offering outdoor and indoor viewing galleries, educational workshops for children, a science arcade, a planetarium, and an innovation centre.&nbsp; <img width="640" height="564" width_o="640" height_o="564" data-src="https://freight.cargo.site/t/original/i/006a9f7eb1bca32ee09d60874c9b3e43f94f8c7cb1f4518a83414f647c3ae5e9/ScienceCentre01-640x564.jpg" data-mid="165778877" border="0" data-no-zoom src="https://freight.cargo.site/w/640/i/006a9f7eb1bca32ee09d60874c9b3e43f94f8c7cb1f4518a83414f647c3ae5e9/ScienceCentre01-640x564.jpg" /> <img width="724" height="1087" width_o="724" height_o="1087" data-src="https://freight.cargo.site/t/original/i/afc0cdcef84e086cba9d2671aafd3d03ec2360c170742e935654c0cd81b4937a/16-Ravine.jpg" data-mid="165779007" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/724/i/afc0cdcef84e086cba9d2671aafd3d03ec2360c170742e935654c0cd81b4937a/16-Ravine.jpg" /> Approach We partnered with the Ontario Science Centre to design a framework for organizational and communication transformation that reflects its mission of transformative science. OSC needed a coherent approach to guide a collective effort, creating a greater sense of unity across the museum while welcoming people of all ages, backgrounds, and interests, and connecting with a new generation. We developed a transformational guideline embodying eight core ethoses, fostering a mindset that empowers each person in the organization to excel in their daily work while cultivating accountability to customers, partners, and one another. <img width="878" height="1147" width_o="878" height_o="1147" data-src="https://freight.cargo.site/t/original/i/764e0cf0411d6b2d1ed272660ed614a447407f55008196a3d7a2b388ce76c498/OSC_presentation-12.gif" data-mid="166987313" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/878/i/764e0cf0411d6b2d1ed272660ed614a447407f55008196a3d7a2b388ce76c498/OSC_presentation-12.gif" /> <img width="848" height="1108" width_o="848" height_o="1108" data-src="https://freight.cargo.site/t/original/i/04040647cb19fae74310f2db0f0e0d9590f546e07b98b7139afb54d4349bfd65/OSC_presentation_poster-02.png" data-mid="167009968" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/848/i/04040647cb19fae74310f2db0f0e0d9590f546e07b98b7139afb54d4349bfd65/OSC_presentation_poster-02.png" /> <img width="899" height="1348" width_o="899" height_o="1348" data-src="https://freight.cargo.site/t/original/i/2374fe7e8b42a3b27eee53055bbed0b1a979f1dc711ebddb598965dd054bbc5c/OSC_presentation-05.png" data-mid="167003611" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/899/i/2374fe7e8b42a3b27eee53055bbed0b1a979f1dc711ebddb598965dd054bbc5c/OSC_presentation-05.png" /> OSC invited me and a team at Idea Couture to design a strategic model to help shed light on science, technology, and innovation through high-quality interactions and a laser-like focus aimed at providing their customers truly transformational experiences. We worked across multiple complex communications and touchpoints across different teams.Every part of the strategic model contributes to this focus on transformation. <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/14348449fc82ccb173052a5926f7d10903a35d57949bb6645cee9aa261e5eb83/73910.jpg" data-mid="165779205" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/14348449fc82ccb173052a5926f7d10903a35d57949bb6645cee9aa261e5eb83/73910.jpg" /> <img width="848" height="1108" width_o="848" height_o="1108" data-src="https://freight.cargo.site/t/original/i/0e92490a5d6cdbdce4d4fa28f53c2dca3aa7b27adb9d5faca3555ec94ec37577/OSC_presentation-09.png" data-mid="165779809" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/848/i/0e92490a5d6cdbdce4d4fa28f53c2dca3aa7b27adb9d5faca3555ec94ec37577/OSC_presentation-09.png" /> <img width="1464" height="1518" width_o="1464" height_o="1518" data-src="https://freight.cargo.site/t/original/i/85d7312a3b5c823f934649d2b75eeda69536e64e7168712176833aa2fe3941b0/OSC_presentation-04.png" data-mid="167002065" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/85d7312a3b5c823f934649d2b75eeda69536e64e7168712176833aa2fe3941b0/OSC_presentation-04.png" /> The transformation model of Science Engagement became the strategic platform, a north star for the organization across every team at the OSC. This model was architected with OSC’s amazing team under the helm of its CEO, Maurice Bitran. <img width="1091" height="1518" width_o="1091" height_o="1518" data-src="https://freight.cargo.site/t/original/i/90003f9e13e6c455ba22cf006523e9470e7a5051752988c41f75c85aec71b47f/OSC_presentation-03.png" data-mid="166999068" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/90003f9e13e6c455ba22cf006523e9470e7a5051752988c41f75c85aec71b47f/OSC_presentation-03.png" /> <img width="2548" height="1382" width_o="2548" height_o="1382" data-src="https://freight.cargo.site/t/original/i/027a21a5e5f931a485af74ed4f232421a93f1775c31fa8d5d7a5bca04261f2a2/Screenshot-2023-01-23-at-3.28.27-PM.png" data-mid="166713246" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/027a21a5e5f931a485af74ed4f232421a93f1775c31fa8d5d7a5bca04261f2a2/Screenshot-2023-01-23-at-3.28.27-PM.png" /> I was honored to work with the remarkable team at OSC and to play a part of the museum’s continued legacy. https://bernice.works/Glass Fri, 02 May 2025 03:43:01 +0000 Bernice Liu https://bernice.works/Glass Directed and designed for the ‘Glass’ mobile app, crafting sustainability-driven interactive learning for Gen Z and Millennial creators. <img width="1999" height="1281" width_o="1999" height_o="1281" data-src="https://freight.cargo.site/t/original/i/a7f8e13389997ec41c96e333f5db210f5409faa84e67abfec9dc31565673aa33/glass_quote.png" data-mid="231867932" border="0" src="https://freight.cargo.site/w/1000/i/a7f8e13389997ec41c96e333f5db210f5409faa84e67abfec9dc31565673aa33/glass_quote.png" /> <img width="927" height="1229" width_o="927" height_o="1229" data-src="https://freight.cargo.site/t/original/i/b7192627e5ba76539f6c82f8dff30c79c9ec2f47e94b075fe0f304d7c4fe225c/Glass_presentation2-copy-2.png" data-mid="231867933" border="0" src="https://freight.cargo.site/w/927/i/b7192627e5ba76539f6c82f8dff30c79c9ec2f47e94b075fe0f304d7c4fe225c/Glass_presentation2-copy-2.png" /> <img width="1750" height="1281" width_o="1750" height_o="1281" data-src="https://freight.cargo.site/t/original/i/1d32f69f71f1736a4055be3fcdc0d760e639d8856915b4f0968924e89be2f86b/Glass_presentation2.png" data-mid="231867936" border="0" src="https://freight.cargo.site/w/1000/i/1d32f69f71f1736a4055be3fcdc0d760e639d8856915b4f0968924e89be2f86b/Glass_presentation2.png" /> <img width="1750" height="1281" width_o="1750" height_o="1281" data-src="https://freight.cargo.site/t/original/i/596405b7393e44222a43aa948da2177f4a386225ecb9b43a5361b49c7707352c/glass_presentation.png" data-mid="231867935" border="0" src="https://freight.cargo.site/w/1000/i/596405b7393e44222a43aa948da2177f4a386225ecb9b43a5361b49c7707352c/glass_presentation.png" /> https://bernice.works/Soho Fri, 06 Jan 2023 07:34:24 +0000 Bernice Liu https://bernice.works/Soho Directed and designed a better Soho House membership experience through the mobile app An app for club members to discover exclusive benefits through exhibition, events, and eCommerce shop <img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4475b0432888d7a2f43c8552c8c31885f623487d2dfd5b39f7468fb2979c7187/Sohohouse_mobile_presentation.png" data-mid="166893689" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4475b0432888d7a2f43c8552c8c31885f623487d2dfd5b39f7468fb2979c7187/Sohohouse_mobile_presentation.png" /> <img width="1868" height="1281" width_o="1868" height_o="1281" data-src="https://freight.cargo.site/t/original/i/3ff6963ceedaf92f4b0f858a03d82e29902db2d9870cd005680326380683c160/SH_presentation2.png" data-mid="166893749" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3ff6963ceedaf92f4b0f858a03d82e29902db2d9870cd005680326380683c160/SH_presentation2.png" /> <img width="1868" height="1281" width_o="1868" height_o="1281" data-src="https://freight.cargo.site/t/original/i/a66944d19e049aedc54978983aabccec5c2e1cc33780b8d64fb13c9e047deb0a/SH_presentation3.png" data-mid="166893949" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a66944d19e049aedc54978983aabccec5c2e1cc33780b8d64fb13c9e047deb0a/SH_presentation3.png" /> <img width="1868" height="1281" width_o="1868" height_o="1281" data-src="https://freight.cargo.site/t/original/i/c592f2513b9f6281e5a4570b95796363b8a295e9b40fdd7572d2516c741e42b7/SH_presentation1_.png" data-mid="166893747" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c592f2513b9f6281e5a4570b95796363b8a295e9b40fdd7572d2516c741e42b7/SH_presentation1_.png" />